X is a global social and communications platform combining short-form posts, live video, payments, and Grok-powered AI features in a single app. It serves as both a media distribution network and a real-time data source feeding xAI's model training pipeline - every post, reply, and interaction is a data point the wider group's AI systems learn from.
- Valuation
- -
- Change
- +1.8%
- Founded
- 2006
- Headquarters
- Bastrop, TX
- Employees
- 3,600+
About X
X is a global social and communications platform combining short-form posts, live video, payments, and Grok-powered AI features in a single app. It also functions as a real-time data source feeding xAI's model training pipeline - every public post, reply, and interaction is a data point the group's AI systems can learn from.
Premium subscription tiers unlock longer posts, edit history, reduced ads, and priority Grok access, while X Payments lets users send money peer-to-peer and pay merchants without leaving the app, operating under state money-transmitter licenses across a growing number of markets.
Be the global town square for public conversation.
How it got here
- 2006
Founded as Twitter
Launched as a short-form public messaging service.
- 2023
Rebrand to X
The platform relaunched under the X name with an expanded product scope beyond short-form posting.
- 2024
Grok integration launches
Native AI features became directly available inside the app.
- 2025
X Payments licensed in 40+ states
In-app peer-to-peer and merchant payments rolled out under state money-transmitter licenses.
- 2026
550M+ monthly active users
The platform's user base and Grok integration both continued to expand.
Core pillars
Real-time public conversation
Short-form posts and live video are built for immediacy - a global feed updating in real time, not a curated publishing schedule.
Creator monetization
Premium+ subscribers can enable monetization on their content, with payouts tied to engagement from other subscribers.
Integrated payments
X Payments moves money peer-to-peer and to merchants instantly, inside the same app used for posting and messaging.
Native Grok access
AI features are built directly into the app rather than offered as a separate integration or plug-in.
Facilities
Headquarters
Company headquarters, co-located with other group ventures.
Engineering Offices
Core platform and product engineering.
Scale
How it's kept safe
- Trust & safety teams enforce platform content policies across every supported market.
- Account verification options are available to help distinguish authentic accounts.
- X Payments operates under state money-transmitter licenses, with the same regulatory obligations that apply to any licensed payments provider.
Frequently asked
What are the Premium tiers?+
Basic, Premium, and Premium+ each unlock progressively more features - longer posts, fewer ads, priority Grok access, and creator monetization at the top tier.
How does creator monetization work?+
Premium+ subscribers can enable monetization on their content, with payouts tied to engagement from other subscribers on the platform.
Is X Payments available in my state?+
Coverage currently spans 40+ US states with international rollout in progress - check current availability for your specific location.
How is Grok used on X?+
Grok is built directly into the app for features like summarization, search, and conversational assistance, with Premium subscribers getting priority access.
